“We’ve always wanted to work with the gatekeepers in that arena and knew Sela would be a partner aligned with our vision at Good Intentions,” Swizz said in December. The agency made its big splash last December with an art installation in the Saudi city of Jeddah. The event is sponsored by Good Intentions, the “global creative agency” headquartered in Riyadh that Swizz founded late last year. On February 11, she’s giving a concert (“one night only,” according to a promo) at Maraya, the world’s largest mirrored building, also in AlUla. Keys was on hand at one of the world’s six remaining absolute monarchies to get some work done.
Late last week, Swizz publicized their cozy relationship on Instagram with a sponsored story (paid for by “ Experience AlUla,” a governmental tourism arm) full of images of the fam luxuriating in the wonder of AlUla, the Saudi government’s $15 billion remodeling project.Īs Swizz put it: “One of our family’s fav place to visit many times a yr is the Amazing magical place of ALULA ?? This unesco sight is one of the worlds greatest discovery’s ever.”Ī post shared by Swizz Beatz wasn’t just a vacation. No shade from me! If anyone wants to give me money in exchange for a simple task like posting a picture, please kindly and hastily slide into my DMs. There are, however, some boundaries I think we ought to draw, no? Consider, for instance, mega-collector Swizz Beatz and his wife, Alicia Keys, who seem to have landed a very cushy job working for the Saudi government.
Īrt-world influencers: they do the darnedest things, and take money from the wildest places! Two days ago, Artsy chief marketing officer Everette Taylor posted an Instagram picture sponsored by Quickbooks PBS once paid artist Pari Ehsan to visit and advertise the Met and newly appointed Pace associate director Kimberly Drew made some easy cash earlier this year plugging a non-alcoholic liquor. If you have a tip, email Annie Armstrong at. Every week, Artnet News brings you Wet Paint, a gossip column of original scoops.